Guide: monitor visibility
How to monitor week by week whether AI mentions your business
One analysis is a snapshot; the trend is what tells you whether your changes work. To measure it, repeat the same questions, on the same engines, at the same frequency.
Freeze your questions
If you change the questions every week, you will not know whether you went up or asked differently. Pick a fixed set and change it only when your offer changes.
Look at trends, not a single data point
Answers vary between attempts. One week with an extra mention may be noise; several weeks in the same direction is not.
Link each change to its date
Note when you published a page, earned a mention or fixed something technical. Without those dates, the trend cannot be explained.
Be patient with memory engines
An engine with web search can reflect a change within days. Engines that answer from memory only change when they are retrained, which takes months.